Fashion Products with Asymmetric Sales Horizons

Andy Wei-Di Wu; David Ming-Huang Chiang

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Fashion Products with Asymmetric Sales Horizons

机译：销售不对称的时尚产品

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In this study, we explore an inventory model for a wholesaler who sells a fashion product through two channels with asymmetric sales horizons. The wholesaler can improve profitability by employing joint procurement and inventory reallocation as a recourse action in response to the dynamics of sales. In this research, a simple stochastic programming model is analyzed to specify the properties of the optimal inventory decisions.

机译：在本研究中，我们探索了一个批发商的库存模型，该批发商通过两种渠道在不对称的销售渠道上销售时尚产品。批发商可以通过采用联合采购和库存重新分配作为对销售动态的追索行动来提高盈利能力。在这项研究中，分析了一个简单的随机规划模型以指定最佳库存决策的属性。

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来源
《Naval Research Logistics》 |2011年第5期|p.490-506|共17页
作者
Andy Wei-Di Wu; David Ming-Huang Chiang;
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作者单位

Department of Business Administration, National Taiwan University, Taipei 10617, Taiwan;

Department of Business Administration, National Taiwan University, Taipei 10617, Taiwan;

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原文格式 PDF
正文语种 eng
中图分类
关键词
stochastic programming; inventory management; dual-channel marketing;

机译：随机编程库存管理;双渠道营销;

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Fashion Products with Asymmetric Sales Horizons

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