How to...Manage online promotions effectively

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How to...Manage online promotions effectively

机译：如何...有效地管理在线促销

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Running online promotions is challenging. You must ensure that your promotion is legal; that it follows the CAP Code (which governs advertising and marketing in the UK); that it's allowed under the guidelines and policies of any social media platform you're using (which can vary from platform to platform); and that it fits in with your overall brand/corporate message. You also need to understand how easy it is for a campaign to go viral, and be prepared for it.

机译：开展在线促销活动具有挑战性。您必须确保您的晋升合法；它遵循CAP规范（该规范在英国管理广告和营销）；您所使用的任何社交媒体平台的指导方针和政策都允许这样做（可能因平台而异）；并且适合您的整体品牌/企业信息。您还需要了解广告系列进行病毒传播的难易程度，并为此做好准备。

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《Net》 |2013年第240期|134-134|共1页
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How to...Manage online promotions effectively

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