MTV wants 'F1 for women' to boost pay-TV uptake

Julia Glotz

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MTV wants 'F1 for women' to boost pay-TV uptake

机译：MTV希望“ F1女性版”能够促进付费电视的普及

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Finnish broadcasting group MTV Media is trying to attract more women subscribers to its pay-television service by removing programmes that are popular with female viewers from its free-to-air channels and putting them on pay channels. The company hopes to repeat the success of moving live coverage of Formula One motor racing from its main free-to-air channel, MTV3, to the male-focused pay channel MTV3 Max. Since this move, in March 2007, MTV Media has added 300,000 pay-television subscribers.

机译：芬兰广播集团MTV Media试图通过从免费电视频道中删除女性观众喜爱的节目并将其置于付费频道上，以吸引更多的女性订户使用其付费电视服务。该公司希望能继续将一级方程式赛车的现场报道从其主要的免费直播频道MTV3转移到以男性为关注对象的付费频道MTV3 Max，从而再次取得成功。自从此举以来，MTV Media在2007年3月增加了300,000个付费电视订户。

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《New media markets》 |2008年第24期|p.5|共1页
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Julia Glotz;
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MTV wants 'F1 for women' to boost pay-TV uptake

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