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BBC looks for more deals to expand in new media

机译:英国广播公司(BBC)寻找更多交易以在新媒体中扩展

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The BBC expects to sign up more technology partners as it seeks to extend its reach into emerging mobile and broadband audiences. Last month, the Corporation signed a non-exclusive memorandum of understanding with Microsoft Corporation to establish a framework for future joint projects, which could include search and navigation, distribution and digital rights management. It said that it was also in talks with computer technology group IBM, streaming-media vendor Real Networks and Linden Lab, maker of the Second Life virtual world. It is understood that there have also been talks with Apple, Sony and Google.
机译:英国广播公司(BBC)希望与更多技术合作伙伴签约,以寻求将其服务范围扩大到新兴的移动和宽带受众。上个月,该公司与Microsoft Corporation签署了一份非排他性的谅解备忘录,为未来的联合项目建立了一个框架,该框架可能包括搜索和导航,发行和数字版权管理。它说,它还在与计算机技术集团IBM,流媒体供应商Real Networks和Second Life虚拟世界制造商Linden Lab进行谈判。据了解,也已经与苹果,索尼和谷歌进行了谈判。

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