Even in hong kong, where money and ostentation are de rigueur, Jimmy Lai stands out. A salty gadfly of China's Communists who prefers blue jeans and suspenders to business suits, Lai has bet $100 million of his own fortune to launch a major newspaper, Apple Daily, in June. He aims to attract 200,000 readers instantly and to be firmly established by July 1,1997, when China takes back Hong Kong after more than 140 years of British rule. As a promotional blitz, Lai will pass out 300,000 apples for the first issue. "If Eve hadn't bitten the apple," he says, "there would be no evil, no gossip, no news."
展开▼
