Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics

William G. Shadel Craig S. Fryer and Shannah Tharp-Taylor

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Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics

机译：发现反吸烟公共服务公告中最有效的有效成分：演员的角色和信息特征

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Introduction: This study examined whether the appeal of actors (i.e., their likeability and attractiveness) used in antismoking public service announcements (PSAs) interacts with adolescents’ risk of future smoking to predict adolescents’ smoking resistance self-efficacy and whether the antismoking messages in the PSAs further moderate this relationship.

机译：简介：本研究调查了在反吸烟公共服务公告（PSA）中使用的演员的吸引力（即，他们的可喜程度和吸引力）是否与青少年未来吸烟的风险相互影响，以预测青少年的吸烟抵抗力自我效能以及是否在吸烟中使用了反吸烟信息PSA进一步缓和了这种关系。

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《Nicotine & Tobacco Research》 |2009年第5期|p.547-552|共6页
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William G. Shadel Craig S. Fryer and Shannah Tharp-Taylor;
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William G. Shadel, Ph.D., RAND Corporation, Pittsburgh, PA Craig S. Fryer, Dr.P.H., M.P.H., Department of Behavioral and Community Health Sciences, Graduate School of Public Health, University of Pittsburgh, Pittsburgh, PA Shannah Tharp-Taylor, Ph.D., RAND Corporation, Pittsburgh, PA;

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1. Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics [J] . Shadel WG, Fryer CS, Tharp-Taylor S Nicotine & Tobacco Research . 2009,第5期

机译：发现反吸烟公共服务公告中最有效的活性成分：演员的角色和信息特征
2. Targeting Smokers With Empathy Appeal Antismoking Public Service Announcements: A Field Experiment [J] . Shen Lijiang Journal of health communication . 2015,第4a6期

机译：以移情吸引吸烟者为目标禁止吸烟的公共服务公告：一项现场实验
3. The unintended target: Assessing nonsmokers' reactions to gain-and loss-framed antismoking public service announcements [J] . WongN.C.H., HarvellL.A., HarrisonK.J. Journal of health communication . 2013,第10a12期

机译：意外目标：评估不吸烟者对有损和有损框架的禁烟公共服务公告的反应
4. A pilot study on the neurometric evaluation of “effective” and “ineffective” antismoking public service announcements [C] . Giulia Cartocci, Enrica Modica, Dario Rossi, Annual International Conference of the IEEE Engineering in Medicine and Biology Society . 2016

机译：对“有效”和“无效”的反吸烟公共服务公告进行神经学评估的初步研究
5. Influences of sensation seeking, perceived message sensation value, and fear appeals on effectiveness of anti-smoking public service announcement messages. [D] . Choi, Youjin. 2003

机译：寻求感觉，感知到的消息感知价值和恐惧的影响吸引了反吸烟公共服务公告消息的有效性。
6. Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics [O] . William G. Shadel, Craig S. Fryer, Shannah Tharp-Taylor -1

机译：发现反吸烟公共服务公告中最有效的有效成分：演员的角色和信息特征
7. Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics [O] . Shadel, William G., Fryer, Craig S., Tharp-Taylor, Shannah 2009

机译：发现反吸烟公共服务公告中最有效的有效成分：演员的角色和信息特征

Uncovering the most effective active ingredients of antismoking public service announcements: The role of actor and message characteristics

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