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首页> 外文期刊>Journal of health communication >The unintended target: Assessing nonsmokers' reactions to gain-and loss-framed antismoking public service announcements
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The unintended target: Assessing nonsmokers' reactions to gain-and loss-framed antismoking public service announcements

机译：意外目标：评估不吸烟者对有损和有损框架的禁烟公共服务公告的反应

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摘要

This study examined nonsmokers' emotional responses and intentions to promote smoking cessation after exposure to a gain-or loss-framed antismoking public service announcement (PSA). Participants were 183 nonsmokers, and results reveal that gain-and loss-framed antismoking PSAs elicited different types and levels of affect as a function of the message theme for the antismoking PSA. Although secondhand smoke PSAs elicited higher levels of anger toward smokers and fear of secondhand smoke, smoking addiction PSAs tended to elicit more guilt among nonsmokers. Elicited emotions were significant predictors of intentions, and overall, loss-framed appeals worked better than gain-framed appeals at increasing nonsmokers' intentions to talk to friends who smoke about quitting.
机译：这项研究调查了不吸烟者的情绪反应以及在接触有成败或有损失限制的反吸烟公共服务公告（PSA）后促进戒烟的意图。参加者为183位非吸烟者，结果显示，有框框框和亏损框框的戒烟PSA会根据戒烟PSA的信息主题而引起不同类型和程度的影响。尽管二手烟PSA对吸烟者产生了更高的愤怒和对二手烟的恐惧，但吸烟成瘾的PSA在非吸烟者中往往会引起更多的内感。兴奋的情绪是意图的重要预测因素，总体而言，在增加不吸烟者与吸烟者戒烟的意愿方面，以损失为框架的呼吁比以收益为框架的呼吁效果更好。

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