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The Business Case for the Global Obseriving System

机译：全球观测系统的业务案例

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A well conceived business case is critical to the success of any enterprise. The purpose of this paper is to present considerations for establishing the business case for the global observing system. Fully developing and then "working" such a plan will provide direction and focus. It will lead naturally to the business plan components which outline the resource requirements, marketing decisions, financial projections, production demands and personnel needs. This generates a "family" of plans including technical, financial, governance and management. A business plan should be written from three perspectives: that of the provider, the user, and the investor (private or government). Thus it can be used to prioritize issues, provide products, gain advocacy and rationalize investment. It can also be used to seek additional capital for an existing product line. In essence, the global observing systems can be thought of as technology investment that must be justified. The business case makes it relevant and focuses on the user requirements. Critical to any business plan is the clear description of the mission, the market, and the return on investment. We are drawing upon the collective experience of the authors, all of whom have been associated with some aspect of observing systems thus, we are presenting a "case studies" approach in which valuable lessons are shown for multiple regions and multiple market segments.
机译：精心设计的业务案例对于任何企业的成功都是至关重要的。本文的目的是为建立全球观测系统的业务案例提供考虑。充分制定然后“工作”这样的计划将提供方向和重点。它将自然而然地得出业务计划组成部分，其中概述了资源需求，营销决策，财务预测，生产需求和人员需求。这将生成一个包括技术，财务，治理和管理在内的计划“系列”。商业计划书应从三个角度编写：提供者，用户和投资者（私人或政府）的商业计划书。因此，它可以用于确定问题的优先级，提供产品，获得拥护和合理化投资。它也可以用于为现有产品线寻求额外的资金。从本质上讲，全球观测系统可以被认为是必须合理的技术投资。业务案例使其具有针对性，并关注用户需求。对任何业务计划而言，至关重要的是要清楚地描述任务，市场和投资回报。我们正在汲取作者的集体经验，所有这些人都与观测系统的某些方面相关联，因此，我们正在提出一种“案例研究”方法，其中针对多个地区和多个细分市场展示了宝贵的经验教训。

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