Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

Franca Coelho Ricardo Limongi; de Oliveira Denise Santos; Severo de Almeida Marcos Inacio

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Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

机译：社交媒体对帖子类型有影响吗？帖子内容对Facebook和Instagram指标的影响

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Purpose - The purpose of this paper is to measure the impact of post type (advertising, fan, events, information, and promotion) on two interaction metrics: likes and comments. The measuring involved two popular social media, Facebook and Instagram, and in business profiles of five different segments (food, hairdressing, ladies' footwear, body design, fashion gym wear).

机译：目的-本文的目的是衡量帖子类型（广告，粉丝，事件，信息和促销）对两个互动指标（喜欢和评论）的影响。这项测量涉及两个流行的社交媒体，Facebook和Instagram，以及五个不同部分（食品，美容，女士鞋类，车身设计，时尚健身房服装）的业务概况。

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来源
《Online Information Review》 |2016年第4期|458-471|共14页
作者
Franca Coelho Ricardo Limongi; de Oliveira Denise Santos; Severo de Almeida Marcos Inacio;
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作者单位

Univ Fed Goias, Fac Business Accounting & Econ, Goiania, Go, Brazil;

Univ Fed Goias, Fac Business Accounting & Econ, Goiania, Go, Brazil;

Univ Fed Goias, Fac Business Accounting & Econ, Goiania, Go, Brazil;

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原文格式 PDF
正文语种 eng
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关键词
Facebook; Comments; Social media; Instagram; Likes; Post typologies;

机译：Facebook;评论;社交媒体;Instagram;喜欢;帖子类型;

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Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

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