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Managing strategic inventories via manufacturer-to-consumer rebates

机译：通过制造商到消费者的回扣管理战略库存

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摘要

Manufacturer rebates represent an important part of the consumer buying experience. The paper argues that even when rebates can be universally and costlessly redeemed by consumers, they can be a useful tool in easing strategic posturing along the supply chain. Elaborating on a seminal work by of Anand et al. (Ref. 1) which is referred as AAB, the paper explains how the possibility of manufacturer rebates can lead to new benefits. In AAB, the manufacturer sets periodic wholesale prices, and the retailer responds by procuring goods and setting prices in the retail market over the course of two periods. The manufacturer who is aware of the retailer tendency to hoard inventories for strategic gain, the manufacturer opts to set a high wholesale price in the first period to avert retailer inventory buildup. Thus, the manufacturer subsidizes initial consumer demand and thereby increases the retailer's opportunity cost of holding inventories. This eases pressure on the manufacturer to use a high first-period wholesale price to rein in retailer self-interest. Thus, rebates by the manufacturer and inventories by the retailer are each chosen in self-interest, their joint use results in increased harmony among participants. A model has been presented to demonstrate the benefit of consumer rebates, which focuses on coordinating the strategic use of inventories.
机译：制造商回扣代表了消费者购买体验的重要组成部分。该论文认为，即使退税可以被消费者普遍且无成本地赎回，它们也可以成为缓解供应链战略姿态的有用工具。详细阐述了Anand等人的开创性工作。 （参考资料1）被称为AAB，本文解释了制造商回扣的可能性如何带来新的收益。在AAB中，制造商设定定期批发价格，而零售商则通过在两个期间内采购商品并在零售市场中设定价格来做出响应。制造商意识到零售商为战略利益ho积库存的趋势，因此选择在第一阶段设定较高的批发价格以避免零售商库存的增加。因此，制造商补贴了最初的消费者需求，从而增加了零售商持有库存的机会成本。这减轻了制造商使用较高的首期批发价格来控制零售商自身利益的压力。因此，制造商的折扣和零售商的库存都是根据自身利益选择的，它们的共同使用导致参与者之间更加和谐。已经提出了一个模型来证明消费者退税的好处，该模型侧重于协调库存的战略使用。

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  • 来源
    《Operations Research》 |2014年第3期|245-246|共2页
  • 作者

    Anil Arya; Brian Mittendorf;

  • 作者单位

    Fisher College of Business, Ohio State University, Columbus, OH 43270;

    Fisher College of Business, Ohio State University, Columbus, OH 43270;

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  • 正文语种 eng
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