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Predicting purchase timing, product choice, and purchase amount for a firm's adoption of a radically innovative information technology: An analysis of cloud computing services

机译:预测公司采用彻底创新的信息技术的购买时机,产品选择和购买金额:对云计算服务的分析

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摘要

Radical innovation and technological growth and evolution are key to the long-term success for any firm. However, predicting the adoption of technologically radical products such as cloud computing is crucial because there is limited research focusing in the business-to-business domain, fastest growth and a high volume of cloud business affects the bottom line. The present study has developed a conceptual framework and an integrated model that helps in the prediction of adoption of a radical innovation like cloud computing. Based on the data from a large IT firm, a joint model has been created that can be used to predict the purchase timing, product choice, and purchase amount decisions in a business-to-business environment. The results have been discussed in terms of the relative influence of commitment, need, and trust factors on a firm's adoption of a radically innovative IT product (i.e., cloud computing services), when adoption happens and how much is a firm anticipated to spend on the adoption of cloud computing services. (67 refs.)
机译:激进的创新以及技术的成长和发展对于任何公司而言都是长期成功的关键。但是,预测采用诸如云计算之类的技术领先产品至关重要,因为针对企业对企业领域的研究有限,最快的增长和大量的云业务会影响利润。本研究已经开发了概念框架和集成模型,有助于预测采用像云计算这样的根本性创新。基于大型IT公司的数据,已创建了一个联合模型,该模型可用于预测企业对企业环境中的购买时机,产品选择和购买金额决策。讨论了结果,承诺,需求和信任因素对公司采用完全创新的IT产品(即云计算服务)的相对影响,采用的时间以及预计公司将花费多少资金。云计算服务的采用。 (67篇)

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  • 来源
    《Operations Research》 |2014年第4期|385-387|共3页
  • 作者单位

    IBM Global Technology Services, Singapore 486048;

    J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30303;

    J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30303;

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  • 正文语种 eng
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