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首页> 外文期刊>Organization: The Critical Journal of Organization, Theory and Society >Managing the dance of enchantment: An ethnography of social entrepreneurship events
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Managing the dance of enchantment: An ethnography of social entrepreneurship events

机译：管理结界舞：社会企业家活动的人种志

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This article sheds light on public performances as important yet neglected sites for social entrepreneurship's discursive expansion as a fashionable model for social transformation. It approaches the strategic considerations behind presentations aimed at 'enchanting' social entrepreneurship through sophisticated investments in spiritual, aesthetic and bodily involvement, and the impressive staging of Muhammad Yunus as a global hero. On a first analytical layer, these ethnographic insights broaden the explanatory basis for social entrepreneurship's rising popularity. In academic literature, its recent prominence is either accepted as a given fact or critically explored through the theoretical lens of language effects, while modes of conviction that invest in the 'extra-textual' are largely ignored. Addressing this gap, the article portrays how organisational actors charged presentations with aesthetic significance, emotional fervour, spiritual dynamism and sensual pleasure to produce holistic experiences that allow people to connect the concept of social entrepreneurship to a felt sense of being-in-the-world. On a second layer, the analysis problematises the enchantment debate's tendency to construct a secular-spiritual binary, that is, to perceive enchantment as arising either from powerful acts of managerial manipulation or from a deeply human desire to fill a religious void. Complicating this distinction, the article frames enchantment work in the social entrepreneurship field as an ambiguous 'dance' between the secular and the sacred-a paradoxical activity of amalgamating neo-rational considerations with the spiritualised pursuit of a global vision.
机译：本文揭示了公共表演是社会企业家精神作为社会变革的一种时髦模式而进行的话语扩张的重要但被忽视的场所。它探讨了演讲背后的战略考虑，这些演讲旨在通过对精神，审美和身体参与的大量投资来“吸引”社会企业家精神，以及穆罕默德·尤努斯（Muhammad Yunus）作为全球英雄的出色表现。在第一个分析层上，这些人种学见解为社会企业家精神日益普及提供了解释基础。在学术文献中，它最近的突出地位要么被接受为既定事实，要么通过语言效果的理论视角进行了批判性探索，而投资于“超文本”的信念模式却被大大忽略了。针对这一差距，本文描述了组织参与者如何通过演讲赋予美学意义，情感热情，精神动力和感官愉悦感，以产生整体体验，使人们将社会企业家精神的概念与世界感联系起来。 。在第二层上，分析对结界辩论倾向于构造世俗-精神二元化的趋势提出了质疑，也就是说，认为结界是由于强大的管理操纵行为或人类对宗教空白的强烈渴望而产生的。使这一区别变得复杂的是，本文将社会企业家精神领域的结界工作定义为世俗与神圣之间的模棱两可的“舞蹈”，这是一种将新理性考虑与精神追求全球视野相融合的悖论活动。

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