At this stage of digital printings emergence in the package printing industry, it would be unlikely to find a printer that isn't aware of its potential advantages and benefits. Short-run efficiency, variable and versioned printing, minimal setup time, and seemingly coundess other opportunities have been well established across the industry. But with any emerging technology comes the question of investment and whether it makes sense for companies to bring digital printing in-house, or seek potential partners to take on their digital capacity. According to Kevin Karstedt, CEO of industry research and consulting firm Karstedt Partners, the decision to outsource digital work may vary depending on the packaging format and volume of work required.
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