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Food Packaging: KEEPING CONSUMERS SAFE

机译：食品包装：保持消费者安全

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Like any good relationship, the bond between a brand and a consumer is built on trust. And when it comes to buying food for themselves and their families, consumers have a reasonable expectation for brands to maintain food safety as a top priority. Packaging of course, plays an essential role in keeping food safe throughout its journey from its manufacturer to the consumer. That's why Dr. Liliana Casal-Wardle, senior director of food safety for The Acheson Group consulting firm, explains that communication between brands and package printers needs to happen early and often, with both sides working together to ensure the long journey an item takes from its point of origin to the consumer is a safe one. "You want to know that the structure and printing quality selected is going to maintain product safety and product quality throughout the shelf life because that's the consumer expectation," Casal-Wardle says. "You have to really know if that's the right structure, and understand what is happening to your product throughout time. That is important to protect brands, because failure is what makes consumers mistrusting of the brand."
机译：与任何良好的关系一样，品牌和消费者之间的债券是基于信任的。当涉及为自己及其家人购买食物时，消费者对品牌具有合理的期望，将食品安全视为最优先事项。包装当然，在将食物安全从其制造商到消费者的旅程中对食品安全起见起着重要作用。这就是acheson集团咨询公司的食品安全高级总监Liliana Casal-Watchle博士解释说，品牌和包装打印机之间的沟通需要尽早发生，双方都在一起，共同努力，以确保物品的长途旅程它的起源点到消费者是一个安全的点。 “你想知道所选择的结构和印刷质量将在整个保质期内保持产品安全和产品质量，因为这是消费者的期望，”Casal-Watchle说。 “你必须真正知道这是否是正确的结构，并了解整个时间的产品发生了什么。这是保护品牌的重要性，因为失败是使消费者对品牌的不信任的原因。”

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