Ask any reasonable consumer this question and you'll likely get the same answer. When you're shopping, how do you select a product from a shelf crowded with so many similar options? The answer will be something along the lines of wanting to find an item that will perform its job well at an acceptable price. That sounds fair enough, but we in the packaging business know better. Without an effective label, box, bag or pouch to stand out in a crowd, a product is probably doomed.
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