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Effects

机译:特效

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摘要

Decorative foils continue to hold a strong presence on consumer product labels and cartons. Studies show that more than 70 percent of purchasing decisions are made once they are at the retail store. This provides brand managers and packaging designers the opportunity to set their products apart from others on the shelf through eye-catching labeling and packaging. Foil has proven to have a significant impact on the buyer's decision when choosing an item off the shelf. A study conducted through Perception Research Services tested shoppers on the appeal foil has on a brand's shelf impact. It showed that foil-decorated packaging had a consistently positive impact on aesthetic appeal, product expectations, and brand imagery.
机译:装饰箔继续在消费品标签和纸箱上占据重要地位。研究表明,超过70%的购买决策是在零售商店做出的。这为品牌经理和包装设计师提供了通过醒目的标签和包装将他们的产品与其他产品区分开的机会。事实证明,在选择现成的商品时,铝箔会对买方的决定产生重大影响。通过Perception Research Services进行的一项研究对购物者的吸引力箔进行了测试,这些影响了品牌的货架影响。结果表明,铝箔装饰的包装对美观,产品期望和品牌形象始终具有积极的影响。

著录项

  • 来源
    《Package printing》 |2009年第2期|24-25|共2页
  • 作者

    Missy Smith;

  • 作者单位
  • 收录信息 美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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