Gravure printers must do a better job of marketing themselves in light of flexographic printing's rise in the standings. Gravure printing has long been known for its high quality. According to Dean Hoss, president and CEO of Pyramid Global, in his "Why Buy Gravure" presentation at the Packaging and Label Gravure Association's (PLGA) ninth operational conference, gravure print reproduction translates into better product appearance. Versus flexography, gravure offers higher resolution print, consistency across the print web, and repeat print-run consistency. "Gravure's quality is hard to beat. When it's done right, when the engravings are proper, it's there," says Jim Lepp, executive director of the PLGA.
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