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Giving a DAM

机译:提供DAM

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摘要

It has been suggested that packaging and advertising will mount the last defense of ink-on-paper against the onslaught of digital and virtual technologies. Try packaging a box of Wheaties on CD-ROM or wrapping a birthday gift in a graphical user interface. Now that the drama has subsided, the rhetoric has also cooled, leaving the industry to deal with new and evolving realities, among them, the proliferation of digital workflows and data requiring identification, categorization, and storage.
机译:有人提出,包装和广告将使纸上墨水抵御数字和虚拟技术的冲击。尝试在CD-ROM上包装一盒Wheaties,或在图形用户界面中包装生日礼物。如今,这部戏已经平息了,言辞也冷却了,使该行业可以应对新的不断发展的现实,其中包括数字工作流程和需要识别,分类和存储的数据。

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