The month in packaging

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The month in packaging

机译：包装月份

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Nurofen manufacturer Reckitt Benckiser has been accused of using "misleading" packaging for its Specific Pain range. The Australian Competition and Consumer Commission (ACCC) has launched legal action against the pharmaceutical giant for the marketing of its Nurofen Specific Pain product range, which includes Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache. The ACCC alleges that while the packs suggest each different product treats particular pains it is misleading because they are identical tablets containing ibuprofen lysine 342mg, the same active ingredient.

机译：Nurofen制造商Reckitt Benckiser被指控在“特定疼痛”范围内使用“误导”包装。澳大利亚竞争与消费者委员会（ACCC）已针对这家制药巨头针对其Nurofen特定疼痛产品系列的营销发起了法律诉讼，其中包括Nurofen背痛，Nurofen期间性疼痛，Nurofen偏头痛和Nurofen紧张性头痛。 ACCC声称，尽管包装盒建议每种不同的产品都可以治疗特定的疼痛，但它具有误导性，因为它们是含有342mg布洛芬赖氨酸，相同活性成分的相同片剂。

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《Packaging News》 |2015年第4期|8-9|共2页
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