United Biscuits, the international manufacturer of biscuits and cakes, has introduced a revamp of its entire Jacob's range. New look packaging and a redesigned logo have been rolled out into stores across the UK. The refresh is part of the next stage in United Biscuits' mas-terbrand strategy. This was kick-started in 2014 and brought all its savoury products under the banner of Jacob's, with the exception of Carr's.
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