As sales, both online and in-store, continue to grow in the UK, consumers are more than ever flocking in their millions to take advantage of the many high street and online discounts that are now available as retailers try to fend off their competitors and attract customers to buy theirproducts. As a result of the increase of sales, consumers will be purchasing in larger quantities than ever before. One of the biggest trends in packaging today is the increase in demand for lighter packaging for consumer products with experts also predicting that packaging materials will become increasingly complex. The question is that if this is the case, what challenges does it present to companies and will lighter weight packaging offer a more sustainable alternative to standard packaging?
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