Diet food maker takes Stealth approach

Lynda Searby

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Diet food maker takes Stealth approach

机译：减肥食品制造商采用隐形方法

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More than 30 million people around the world have followed the Cambridge Weight Plan since it was launched in 1984. The backbone of the diet is a range of branded shakes, bars, soups and porridge which are manufactured at Cambridge Weight Plan's facility in Corby, Northants. Unusually for a food brand, these products aren't sold in any retail outlets or on the internet - they are supplied direct to consumers on the programme via a network of consultants in 25 countries. Even without retailer pressure, with so many consumers putting their trust into the Cambridge Weight Plan, the company has always safeguarded against contamination by deploying metal detection on its production lines.

机译：自1984年推出以来，全球已有超过3000万人遵循了“剑桥减肥计划”。饮食的中坚力量是一系列剑桥奶昔，酒吧，汤和稀饭，这些都是由剑桥减肥计划在诺森特州科比市的工厂生产的。对于食品品牌而言，这些产品通常不会在任何零售店或互联网上出售-在该计划中，这些产品是通过25个国家/地区的顾问网络直接提供给消费者的。即使没有零售商的压力，由于有如此多的消费者信任剑桥重量计，该公司始终通过在生产线上部署金属检测来防止污染。

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《Packaging News》 |2015年第1期|32-32|共1页
作者
Lynda Searby;
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Diet food maker takes Stealth approach

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