Lewis Moberly has redesigned the packaging for Irish Mist to move the product away from its after-dinner heritage. The whiskey liqueur has been relaunched in a high-shouldered bottle to position it in the premium whiskey category. "Its presentation in a dumpy decanter bottle created an old-fashioned and special-occasion aura for the brand," said Lewis Moberly design director Mary Lewis.
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机译：刘易斯·莫伯利（Lewis Moberly）为爱尔兰薄雾（Irish Mist）重新设计了包装，使产品摆脱了餐后传统。威士忌酒已在高肩瓶中重新推出，将其放置在高档威士忌类别中。 Lewis Moberly设计总监玛丽·刘易斯（Mary Lewis）表示：“它在一个笨拙的倾析器瓶中的展示为该品牌创造了一种老式的特殊场合的气氛。”
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