Kids' drink rides health wave with fresh packs

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Kids' drink rides health wave with fresh packs

机译：儿童饮品带新鲜包装带动健康

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Sunny Delight launched back in 1998 and virtually overnight created the category for chilled drinks aimed at kids. It quickly clocked up sales in excess of £160m every year; ranking it as the UK's 12th top-selling grocery product. Yet, like the banks in more recent times, its downturn was equally as dramatic. A Saatchi ad starring a fridge-raiding snowman turning bright orange as a result of slurping down the drink sounded alarm bells. Then a four-year-old in Rhyl with a 1.5-litre-a-day habit coloured up likewise.

机译：Sunny Delight于1998年推出，几乎在一夜之间创造了针对儿童的冰镇饮料类别。它很快实现了每年超过1.6亿英镑的销售额。将其列为英国第12大畅销杂货产品。但是，就像最近的银行一样，它的衰退同样令人震惊。萨奇（Saatchi）的一则广告，是一名乘着冰箱的雪人主演，因为喝了一杯饮料而变成了亮橙色，这响起了警钟。然后，一个四岁的孩子在Rhyl每天养成1.5升的习惯。

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《Packaging News》 |2009年第10期|56-56|共1页
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Kids' drink rides health wave with fresh packs

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