When lookingto revamp a pack, think of the shopper's reaction

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When lookingto revamp a pack, think of the shopper's reaction

机译：想要翻新包装时，请考虑购物者的反应

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Historically, many designers have viewed quantitative research with some suspicion. Of course there are understandable concerns about translating (or perhaps reducing) creative concepts into "numbers". However, as clients increasingly recognise the power of package design, they also demand greater accountability. Survey research needs to fully and accurately documentthe value of design. For years, it has been accepted that consumer research should take place to test potential packaging changes for well-established brands. However, relatively few companies take a disciplined approach to evaluating the performance of their currentpackaging.

机译：从历史上看，许多设计师都有些怀疑地看过定量研究。当然，存在关于将创意概念转换（或减少）为“数字”的问题，这是可以理解的。但是，随着客户越来越意识到包装设计的力量，他们也要求更大的责任感。调查研究需要完全准确地记录设计的价值。多年来，已经接受了消费者研究，以测试成熟品牌的潜在包装变化。但是，很少有公司采用严格的方法来评估其当前包装的性能。

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《Packaging News》 |2013年第11期|25-25|共1页
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机译：打开包装免费购物：替代零售和重塑购物的做法
3. Consumer behaviour and the life course: shopper reactions to self-service grocery shops and supermarkets in England c. 1947-75 [J] . Adrian R Bailey, Gareth Shaw, Andrew Alexander, Environment and planning . 2010,第6期

机译：消费者行为和人生历程：购物者对英格兰自助杂货店和超市的反应c。 1947-75
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6. Designing a Low-Fat Food Packaging: Comparing Consumers’ Responses in Virtual and Physical Shopping Environments [O] . Natalia Vila-López, Ines Kuster-Boluda, Adrian Alacreu-Crespo 2021

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When lookingto revamp a pack, think of the shopper's reaction

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