Emotive and simple pack designs that showcase a prod uct's sustainability are more likely to attract shoppers and help them make snap decisions, according to research from agency The Big Picture. The company claimed con sumers reject a sustainable prod uct with a scientific or more rational pack design, even if the product has the best environ mental credentials.
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机译：代理商The Big Picture的研究显示，展示产品可持续性的动感和简单包装设计更有可能吸引购物者并帮助他们做出迅速的决定。该公司声称，即使产品具有最佳的环境信誉，消费者也会拒绝采用科学或更合理的包装设计的可持续产品。
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