Developing packaging for convenience store products from a perspective focused on consumers' needs

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Developing packaging for convenience store products from a perspective focused on consumers' needs

机译：从关注消费者需求的角度开发便利店产品包装

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In recent years, convenience srores have undergone dramatic growth as retail opera- tions that fit the orientation of consumers toward simplicity and ease. Along with that growth, the clientele coming to the stores ahs also changed, and the needs of consumers coming to convenience stores to purchase products have also become more deverse. Until now, convenience store products have mostly been oriented to fit the simplicity And ease sought after by young males, their core target.

机译：近年来，随着零售业务的发展，便利店的数量急剧增长，这种零售业务使消费者趋向于简单易用。随着增长，来商店的顾客也发生了变化，来便利店购买产品的消费者的需求也变得越来越低。到目前为止，便利店产品的定位主要是为了适应年轻人的追求，即年轻人所追求的简单和轻松，这是他们的主要目标。

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《包装技術》 |1997年第11期|p.18-22|共5页
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正文语种 jpn
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Developing packaging for convenience store products from a perspective focused on consumers' needs

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