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Core values-real, honest, natural-conveyed by pet food pack

机译:宠物食品包装所传达的真实,真实,诚实,自然的核心价值观

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摘要

The Honest Kitchen, the only FDA-approved maker of natural, human-grade, dehydrated pet foods, is passionate about creating "Proper Foods for Pets," meaning products that are real, honest, healthy, natural, and tasty. So when it came time to refresh its package graphics in order to take its product to the next level, it sought a design that would communicate the company's point of difference, with a strong emphasis on the natural ingredients used in each formulation. "We wanted the packaging to evoke a very natural, culinary look and feel to play up the beautiful ingredients we use in our human-grade products," says Lucy Postina, founder and CEO of The Honest Kitchen.
机译:诚实厨房是唯一获得FDA批准的天然,人类级脱水宠物食品制造商,它热衷于创造“适合宠物的食品”,这意味着产品是真实,诚实,健康,天然和美味的。因此,当需要更新其包装图形以使其产品更上一层楼时,它寻求一种能够传达公司差异点的设计,并特别强调每种配方中使用的天然成分。 The Honest Kitchen创始人兼首席执行官Lucy Postina表示:“我们希望包装能够唤起一种非常自然的烹饪外观,从而发挥出我们在人类级产品中使用的美丽成分。”

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  • 来源
    《Packaging world》 |2014年第10期|190192|共2页
  • 作者

    Anne Marie Mohan;

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  • 正文语种 eng
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