Stanley Kubrick's cinematographic vision of 2001 - a space odyssey - may not altogether have come to pass - yet. But, advancing into the new millennium, our world certainly bears little resemblance to Kubrick's 1968 starting point. Market and technology run the gauntlet; just as one catches up, the other surges ahead, providing constantly revised parameters for every industry. The packaging industry is one such sector, where keeping abreast of the game is imperative to success. As part of their series of strategic future reports, Pira experts have taken a down-to-earth look at the future.
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