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The impact of cultural and political dynamics on web site design, development, and implementation: An exploration of potential pitfalls

机译：文化和政治动态对网站设计，开发和实施的影响：探讨潜在的陷阱

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Purpose - The aim of this article is to contribute to extant management and internet literature through exploring the impact of human dynamics, interaction, and influence on web site design, development, and implementation within the context of broader internet operations development. Design/methodology/approach - Given the nature of the subject area under investigation and the need for both depth and rich understanding, an in-depth, longitudinal case study approach was considered appropriate for this study. Findings - The evaluation of the process of web site design, development, and implementation identifies six cultural gaps and numerous instances of hierarchical political influence that combined with the medium of communication to shape both the articulation and the understanding of messages. Originality/value - This study will have significant appeal not only to management and culture theorists and practitioners, but also to those executives and academics interested in the processes and pitfalls of web site design, development, and implementation within the broader context of developing internet operations.
机译：目的-本文的目的是通过在更广泛的互联网运营发展的背景下探索人类动力，交互作用以及对网站设计，开发和实施的影响，从而为现有的管理和互联网文献做出贡献。设计/方法/方法-鉴于所研究主题领域的性质以及对深度和丰富理解的需求，因此，认为深入，纵向的案例研究方法适合本研究。调查结果-对网站设计，开发和实施过程的评估确定了六个文化鸿沟和许多等级政治影响的实例，这些实例与传播媒介相结合，从而形成了清晰的表达和对消息的理解。原创性/价值-这项研究将不仅对管理和文化理论家和实践者具有重大吸引力，而且对在发展互联网运营的更广泛范围内对网站设计，开发和实施的过程和陷阱感兴趣的高管和学者也具有重大吸引力。

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