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The Korean Wave: An Asian Reaction to Western-Dominated Globalization

机译:韩流:亚洲对西方主导的全球化的反应

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In this article I analyze "the Korean Wave (hallyu)," the term coined by Chinese media towards the end of the last millennium to describe the meteoric rise in the popularity of Korean pop culture in Asian countries. It has attracted the attention of not only the general public, but also academic and other researchers because of the far-reaching ramifications in terms of the Korean national economy and the cultural unity and exchange among the Asian peoples. The world of popular entertainment has seen a high degree of globalization with Hollywood as its Utopia. However, Hollywood has proved to be a dystopia to the peoples of Asia, in that it is dominated by non-Asians, and underpinned by the contemporary Western ethos, i.e. individualism, commercialism and sensationalism. Scenes containing unadulterated sex and violence, which offend the sensitivities of the Asian general public, are almost an integral part of many a commercially successful film. Opportunities for big roles are almost non-existent to ethnic Asian actors. Romantic heroes and heroines are very rarely played by Asian actors, who usually appear as weird villains or, very rarely, wizards with supernatural powers. In contemporary Korean cinemas, TV dramas and pop music, globalization is also evident. The stars follow the world trend in performance, presentation and fashion, and emulate their Western compatriots. English is often used as lyrics in songs. However, the big difference is that the performers have distinct Asian physical features, and the dramas reflect the traditional Asian values and ethos, which helps to make the Asian fans feel at home. The "Asian-ness" is no longer something weird or marginal, but takes center stage. Therefore there is a sense in which the Korean Wave is a reaction of the Asian people to the West-dominated globalization in popular culture. But what distinguishes the Korean Wave from other similar phenomena, such as Bollywood and Nollywood, is the juxtaposition of globalized and traditional Korean cultures.
机译:在本文中,我分析了“朝鲜波(hallyu)”,这是中国媒体在上个世纪末提出的术语,用来描述韩国流行文化在亚洲国家的迅速普及。由于在朝鲜国民经济和亚洲人民之间的文化统一与交流方面产生了深远的影响,它不仅引起了公众的关注,也引起了学术界和其他研究人员的关注。以好莱坞作为其乌托邦,流行娱乐世界已经高度全球化。但是,事实证明,好莱坞对亚洲各国人民是一种反乌托邦,因为它由非亚洲人主导,并受到当代西方精神(即个人主义,商业主义和轰动主义)的支撑。冒充纯洁的性和暴力场面冒犯了亚洲公众的敏感性,几乎是许多商业上成功的电影的组成部分。扮演亚裔角色的人几乎不存在担任重要角色的机会。浪漫的英雄和女英雄很少由亚洲演员扮演,他们通常以怪异的恶棍或极少数具有超自然力量的巫师出现。在当代韩国电影院,电视剧和流行音乐中,全球化也很明显。明星们在表演,表演和时尚方面追随世界潮流,并效仿他们的西方同胞。英语通常被用作歌曲中的歌词。但是,最大的不同是表演者具有鲜明的亚洲人身体特征,而戏剧反映了亚洲人的传统价值观和精神风俗,这有助于使亚洲影迷感到宾至如归。 “亚洲人”不再是一个奇怪或边缘的东西,而是中心舞台。因此,从某种意义上说,韩流是亚洲人民对西方主导的大众文化全球化的反应。但是,韩流与其他类似现象(例如宝莱坞和诺莱坞)的区别在于全球化和传统韩国文化的并置。

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