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Creating Political Websites: Balancing Complexity & Usability

机译：创建政治网站：平衡复杂性和可用性

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摘要

By integrating what is known about how people navigate the overwhelming tide of political information with research on usability, the experiments reported in this article aim to provide information about how to create political websites that are usable, engaging, and educational. This article reports on a series of four different experiments (n = 478) comparing a simpler and more easily navigable website to a more complex and interactive website. The types of websites tested include: adwatches, issue grids, candidate biographies, and campaign finance sites. The results suggest that simpler, more navigable websites are preferred to more interactive websites with web tools. Results also suggest that more political information is not always preferable, as in most cases, participants rated sites with more political information lower.
机译：通过将人们如何驾驭政治信息浪潮的已知信息与可用性研究相结合，本文报道的实验旨在提供有关如何创建可用，具有吸引力和教育性的政治网站的信息。本文报告了一系列四个不同的实验（n = 478），它们将一个更简单，更易于导航的网站与一个更复杂和交互性的网站进行了比较。被测试的网站类型包括：监视，发行表格，候选履历和竞选财务网站。结果表明，更简单，更易于导航的网站比带有Web工具的更具交互性的网站更受青睐。结果还表明，更多的政治信息并非总是可取的，因为在大多数情况下，参与者对具有更多政治信息的网站的评价较低。

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