The Khaki Flight Timer, Hamilton's new pilot watch designed with Swiss helicopter rescue and transport service Air Zermatt, was officially launched in the ski village of Zermatt, Switzerland, in December 2011. Treated to a backdrop of the Matterhorn in the Swiss Alps, a dozen journalists, including Plane & Pilot, were surprised with a simulated helicopter rescue mission when Hamilton and Air Zermatt executives advised them that their cable car had "broken" at an elevation of 10,000 feet.
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