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The Effect of Psychological Factors and Ecotourism on Residents' Ecological Behavior in National Park in China

机译:心理因素与生态旅游对我国国家公园居民生态行为的影响

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摘要

For ecological security, China is actively promoting the national park system pilot. The residents are important stakeholders in the ecological protection of national parks, and their ecological behavior is affected by the internal psychological factors as well as the external way of livelihood. At present, there are few studies on the ecological behavior of Chinese national park residents. The study attempted to expand the socio-psychological behavior model i.e. Theory of Planned Behavior (TPB), including new structure ecotourism which combining ecological protection and personal well-being. Taking Shennongjia National Park as an example, 253 questionnaires gathered from the residents were analyzed by structural equation modeling. Results showed that the residents' three psychological factors (attitude towards behavior (beta = 0.283, p0.001), subjective norm (beta = 0.177, p0.01), and perceived behavioral control (beta = 0.195, p0.01)) positively and significantly influenced their ecological intention; their ecological intention (beta = 0.322, p0.001) further impacted their behavior, and attitude towards behavior was proved to be the main key factor influencing the residents' ecological intention. Moreover, ecotourism had the greatest positively and significantly influence on the residents' ecological intention (beta = 0.383, p0.001) and behavior (beta = 0.250, p0.001). So the local government and the national park management department should take various measures to deepen the residents' sense of identity and responsibility for the ecological protection in national parks, and also encourage the residents to participate in ecotourism.
机译:为了生态安全,中国正在积极推动国家公园系统试点。居民是国家公园生态保护的重要利益攸关方,其生态行为受到内部心理因素的影响以及外部生计方式。目前,中国国家公园居民的生态行为几乎没有研究。该研究试图扩大社会心理行为模型I.E.E.计划行为(TPB)理论,包括新的结构生态旅游,结合生态保护和个人福祉。以神农翼省国家公园为例,通过结构方程式建模分析了居民收集的253份问卷。结果表明,居民的三个心理因素(对行为的态度(β= 0.283,P <0.001),主观规范(β= 0.177,P <0.01),以及积极地感知行为控制(β= 0.195,P <0.01))并显着影响了他们的生态意图;他们的生态意图(Beta = 0.322,P <0.001)进一步影响了它们的行为,证明了对行为的态度是影响居民生态意图的主要关键因素。此外,生态旅游对居民的生态意图(β= 0.383,P <0.001)和行为(β= 0.250,P <0.001)具有极大的积极性和显着影响。因此,地方政府和国家公园管理部门应采取各种措施,加深居民的身份和责任对国家公园的生态保护,并鼓励居民参与生态旅游。

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