"Greenwashing" is a relatively new term to describe a phenomenon that has been around for decades. Ever since environmentalism leapt into the global public consciousness in the late 1960s and early 1970s there have been companies looking to clamber onto the green bandwagon to enhance their public image while doing little to change the way they manufacture and sell products. Some companies form high-profile partnerships with mainstream environmentalist groups as they simultaneously lobby against green laws, which would restrict their profits.
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