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Goodbye Elevator Speech: Meet the 17-Second Challenge

机译：再见电梯演讲：迎接17秒挑战

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This challenge is going to make you squirm. It always does. I do this with printing and related companies around the country. They don't enjoy it at the moment but, in time, they tell me how much it helps them reflect and change. I hope it does the same for you and makes you think at a deeper level. So, you ask, what is a 17-second challenge? What does it mean? Glad you asked. First, I am tired of the term "elevator speech," which is generally considered about 20 to 30 seconds. Thus, I have renamed and shortened it to form a new idea. You see, 17 seconds is the most time you have to communicate something to another person before they lose interest. And honestly, 17 seconds is probably generous for a short attention span and noisy world. So, the shorter the better.
机译：这个挑战会让你感到蠕动。它总是如此。我与全国各地的印刷及相关公司合作。他们暂时不喜欢它，但是随着时间的推移，他们告诉我它对他们的反思和改变有多大帮助。我希望它对您也有帮助，并让您更深入地思考。那么，您问什么是17秒的挑战？这是什么意思？很高兴你问。首先，我对“电梯语音”一词感到厌倦，该词通常被认为大约20至30秒。因此，我将其重命名并缩短了它以形成一个新的想法。您会看到，在别人失去兴趣之前，您最多需要17秒的时间与他人交流。老实说，对于短暂的关注时间和嘈杂的世界来说，17秒可能是宽裕的。因此，越短越好。

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