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End-To-End Supply Chain Strategies: A Parametric Study of the Apparel Industry

机译：端到端供应链策略：服装行业的参数研究

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摘要

This study examines the tradeoffs in sourcing and sales strategies (i.e., upstream and downstream supply chain strategies) by considering them as components of an integral end-to-end supply chain strategy. We evaluate four end-to-end supply chain strategies under various scenarios using a newsvendor model, and compare the model's predictions against the prescriptions in Fisher's () framework, which recommends cost-efficient supply chains for functional products and responsive supply chains for innovative products. We considered combinations of offshore vs. nearshore sourcing, and online vs. brick-and-mortar retailing. This study's key finding is that sourcing and sales strategies are not completely modular: an integral end-to-end strategy may not decompose into an optimal sourcing strategy and a separately computed optimal sales strategy. Our analyses sharpen strategic supply chain thinking by identifying realistic conditions in which an end-to-end strategy with cost-efficient components could outperform one with responsive components for innovative products, or when one with responsive components could be more profitable than one with cost-efficient components for functional products.
机译：本研究通过将采购和销售策略（即上游和下游供应链策略）作为整体端到端供应链策略的组成部分来进行权衡。我们使用新闻供应商模型评估了在各种情况下的四种端到端供应链策略，并将该模型的预测与Fisher（）框架中的规定进行了比较，该框架建议了功能性产品的成本效益高的供应链和创新产品的响应性供应链。我们考虑了离岸采购与近岸采购以及在线与实体零售的组合。这项研究的主要发现是，采购和销售策略不是完全模块化的：完整的端到端策略可能不会分解为最佳采购策略和单独计算的最佳销售策略。我们的分析通过确定现实条件来增强战略性供应链思维，在现实条件下，具有成本效益的组件的端到端策略可以胜过具有响应性组件的创新产品，或者具有响应性组件的端到端策略比具有成本效益的组件更有利可图。功能产品的高效组件。

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