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Urban Consolidation Center or Peer-to-Peer Platform? The Solution to Urban Last-Mile Delivery

机译:城市整合中心或同行平台? 城市上一英里交付的解决方案

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摘要

The growing population in cities and booming e-commerce activities create huge demand for urban last-mile delivery, exerting intense pressure on the cities' well-being. To keep congestion and pollution under control, a consolidator can operate an urban consolidation center (UCC) to bundle shipments from multiple carriers before the last-mile delivery. Alternatively, the consolidator can operate a peer-to-peer platform for the carriers to share delivery capacity. We provide guidance for the consolidator to choose between these two business models by comparative analysis. We capture the interactions between the consolidator and carriers using a game-theoretical framework. Under each business model, the consolidator first decides a price of delivery service to maximize her expected profit. Each carrier then observes his task volume, and decides whether to deliver on his own or use the consolidator's service to minimize his delivery cost. Under the UCC model, the carriers become more dependent on the UCC as their variable delivery cost increases. Under the platform model, the demand and the supply of delivery capacity on the platform are balanced in equilibrium. Between the two business models, the UCC is more profitable than the platform if and only if the carriers' variable delivery cost is sufficiently large. Moreover, the UCC becomes more dominant as there are more carriers. The UCC is also more efficient than the platform in mitigating the negative social-environmental impact of urban last-mile delivery if and only if there are sufficiently many carriers. Otherwise, the platform performs better.
机译:城市中不断增长的人口和蓬勃发展的电子商务活动对城市最后一次交付的巨大需求,对城市的福祉施加强烈的压力。为了保持控制的拥堵和污染,整套器可以运营城市整理中心(UCC),以在最后一英里的交货前捆绑多个运营商的货物。或者,整合器可以操作用于载波的对等平台以共享输送能力。我们通过比较分析为整合者提供这两个商业模式的指导。我们使用游戏理论框架捕获合并器和运营商之间的交互。在每个商业模式下,合并者首先决定送货服务的价格,以最大化她的预期利润。然后,每个载体都会观察他的任务量,并决定是否自己提供或使用合并者的服务来尽量减少其交付成本。在UCC模型下,运营商变得更加依赖于UCC,因为它们的可变输送成本增加。在平台模型下,平台上的需求和交付能力供应在平衡中平衡。在两个商业模式之间,UCC比平台更有利可图,如果载体的可变输送成本足够大。此外,随着更多的载体,UCC变得更加主导。 UCC也比在有足够许多载体的情况下减轻城市上一英里交付的负面社会环境影响的平台更效率。否则,平台更好地执行。

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