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首页> 外文期刊>Promet-traffic & transportation >OUTSOURCING AS A CHALLENGE FOR ACHIEVING COMPETITIVE ADVANTAGE IN ROAD FREIGHT INDUSTRY - THE CASE OF CROATIA
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OUTSOURCING AS A CHALLENGE FOR ACHIEVING COMPETITIVE ADVANTAGE IN ROAD FREIGHT INDUSTRY - THE CASE OF CROATIA

机译：外包作为在道路货运中实现竞争优势的挑战 - 克罗地亚的案例

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摘要

The purpose of this study was to explore outsourcing as a possible source of competitive advantage for road freight operators, with the empirical research directed towards the road freight transportation sector. Methodologically, this study drew on the data collected from a sample of Croatian road freight transporters. Because a certain number of transportation companies tend to outsource their resources, the insight into outsourcing activities was gained through analysing (1) the number of hired vehicles in the fleet (outsourced vehicles), and (2) the number of hired drivers (outsourced drivers). A variance inflation test, correlation and multiple regression analysis were conducted to test the model assumptions. The research results confirmed the connection between the externalised resources and the differentiation of services and staff The main contribution and managerial implications included that the companies with a more significant number of hired vehicles in their fleet should differentiate their services. In contrast, the companies that own the majority of their vehicles should build their competitive advantage through staff differentiation.
机译：本研究的目的是探索外包作为道路货运经营者的可能竞争优势来源，具有针对公路货运部门的实证研究。方法论上讲，这项研究吸引了从克罗地亚公路货运运输商样本所收集的数据。由于一定数量的运输公司倾向于外包资源，通过分析（1）舰队（外包车辆）的雇用车辆数量和（2）雇佣司机数量（外包司机的数量，获得外包活动的洞察力）。进行了差异膨胀试验，相关性和多元回归分析以测试模型假设。研究结果证实了外部资源与服务和工作人员的区别之间的联系，主要的贡献和管理含义包括在船队中具有更大数量雇用的雇用车辆的公司应该区分其服务。相比之下，拥有大多数车辆的公司应该通过员工的差异化建立他们的竞争优势。

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