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首页> 外文期刊>Public understanding of science >The different audiences of science communication: A segmentation analysis of the Swiss population's perceptions of science and their information and media use patterns
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The different audiences of science communication: A segmentation analysis of the Swiss population's perceptions of science and their information and media use patterns

机译：科学传播的不同受众：瑞士人口对科学及其信息和媒体使用方式的看法的细分分析

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摘要

Few studies have assessed whether populations can be divided into segments with different perceptions of science. We provide such an analysis and assess whether these segments exhibit specific patterns of media and information use. Based on representative survey data from Switzerland, we use latent class analysis to reconstruct four segments: the “Sciencephiles,” with strong interest for science, extensive knowledge, and a pronounced belief in its potential, who use a variety of sources intensively; the “Critically Interested,” also with strong interest and support for science but with less trust in it, who use similar sources but are more cautious toward them; the “Passive Supporters” with moderate levels of interest, trust, and knowledge and tempered perceptions of science, who use fewer sources; and the “Disengaged,” who are not interested in science, do not know much about it, harbor critical views toward it, and encounter it—if at all—mostly through television.
机译：很少有研究评估人口是否可以分为不同的对科学的看法。我们提供了此类分析，并评估了这些细分市场是否表现出特定的媒体和信息使用方式。根据来自瑞士的代表性调查数据，我们使用潜在类别分析来重构四个部分：对科学具有浓厚兴趣，广泛的知识并深信其潜力的“科学爱好者”，他们大量使用各种资源； “非常感兴趣”，也对科学有浓厚的兴趣和支持，但对科学的信任度较低，他们使用相似的资源，但对科学更加谨慎；具有中等水平的兴趣，信任和知识以及对科学的看法软化的“被动支持者”，他们使用的资源较少；对科学不感兴趣的“脱离接触”的人对科学并不了解太多，对科学持批判性的观点，并且主要是通过电视来接触（如果有的话）。

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