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The independent reinforcement effect: The role diverse social ties play in the credibility assessment process

机译:独立强化效应:各种社会纽带在信誉评估过程中扮演的角色

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In this study, we explore the effect of diversity among people who share a story about a scientific discovery, on the recipient's credibility assessment regarding that story. The data used in this study were gathered in two phases. Initial data were collected through the Twitter application program interface. The data were then used in an experimental setting: We manipulated the level of diversity of real-life Twitter followings, supposedly retweeting a story to our participants (n = 274). Each of our participants was then asked to complete a paper-based survey. Our findings show that social diversity can enhance the perceived credibility of a shared item. This effect is amplified among individuals with high digital literacy, as well as individuals with high need for cognition. The study offers a deeper understanding of credibility assessment mechanisms within Twitter and other social networking sites.
机译:在这项研究中,我们探讨了共享一个科学发现的故事的人之间的多样性对接收者关于该故事的可信度评估的影响。本研究中使用的数据分两个阶段收集。初始数据是通过Twitter应用程序界面收集的。然后将数据用于实验环境:我们操纵了现实生活中Twitter追随者的多样性水平,据称将故事转发给了我们的参与者(n = 274)。然后要求我们的每个参与者完成纸质调查。我们的发现表明,社会多样性可以增强共享项目的可信度。在具有较高数字素养的个人以及对认知有很高需求的个人中,这种影响会放大。该研究对Twitter和其他社交网站中的信誉评估机制有更深入的了解。

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