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Who wants to be a citizen scientist? Identifying the potential of citizen science and target segments in Switzerland

机译：谁想成为公民科学家？确定瑞士公民科学和目标细分的潜力

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摘要

Driven by the proliferation of digital media, citizen science - the involvement of non-scientists in scientific research - represents one of the most important recent developments in science communication as it brings science and the public closer together. So far, however, citizen science projects have mostly attracted people that are highly educated, mostly male and already have very positive attitudes towards science. Based on nationally representative survey data (N = 1051), our study explores the potential of citizen science in Switzerland. Using regression analysis, we show that attitudes towards science are significant antecedents of respondents' interest in participating in citizen science - but that gender and education are not. In addition, latent class analysis identifies five segments, representing over one-third of the Swiss population, who are interested in citizen science and could potentially be engaged: 'Free-Timers', 'Senior Sciencephiles', 'Young Sciencephiles', 'Intrigued Adolescents' and 'Fully Employed Parents'. Additional description suggests that previously overlooked segments are best addressed online via YouTube or offline in zoos or botanical gardens. Overall, our analysis suggests that citizen science's potential is far higher than previous projects were able to realize.
机译：由数字媒体的扩散驱动，公民科学 - 非科学家在科学研究中的参与 - 代表了科学传播中最重要的最新发展之一，因为它将科学与众不同在一起。然而，到目前为止，公民科学项目大多吸引了受过高等教育的人，主要是男性，并且已经对科学的态度非常积极态度。根据国家代表性调查数据（N = 1051），我们的研究探讨了瑞士公民科学的潜力。使用回归分析，我们表明对科学的态度是受访者参与公民科学的兴趣的重要前提 - 但性别和教育不是。此外，潜在课程分析确定了五个部分，代表了对公民科学感兴趣的瑞士人口的三分之一，可能会被参与：“自由计时”，“高级科学界”，“年轻的科学界”，“感兴趣”青少年和“充分雇用的父母”。附加说明表明，先前被忽视的细分市场是最好的通过youtube或植物园的离线在线解决。总体而言，我们的分析表明，公民科学的潜力远远高于以前的项目能够实现。

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