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Science communication on YouTube: Factors that affect channel and video popularity

机译:YouTube上的科学传播:影响频道和视频受欢迎度的因素

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YouTube has become one of the largest websites on the Internet. Among its many genres, both professional and amateur science communicators compete for audience attention. This article provides the first overview of science communication on YouTube and examines content factors that affect the popularity of science communication videos on the site. A content analysis of 390 videos from 39 YouTube channels was conducted. Although professionally generated content is superior in number, user-generated content was significantly more popular. Furthermore, videos that had consistent science communicators were more popular than those without a regular communicator. This study represents an important first step to understand content factors, which increases the channel and video popularity of science communication on YouTube.
机译:YouTube已成为互联网上最大的网站之一。在其众多类型中,专业和业余科学传播者都在争夺观众的注意力。本文提供了YouTube上科学传播的第一个概述,并研究了影响网站上科学传播视频受欢迎程度的内容因素。对来自39个YouTube频道的390个视频进行了内容分析。尽管专业生成的内容数量众多,但用户生成的内容明显更受欢迎。此外,具有一致的科学传播者的视频比没有常规传播者的视频更受欢迎。这项研究代表了了解内容因素的重要第一步,从而可以提高YouTube上科学传播的频道和视频的知名度。

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