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Key trends in environmental advertising across 30 years in National Geographic magazine

机译:《国家地理》杂志30年间环境广告的主要趋势

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This longitudinal retrospective case study describes the sponsors, ad types, frames and message factors in green advertising over three decades in National Geographic magazine, the bellwether nature publication in the USA. In addition to providing a clearer picture of the extent and nature of environmental strategic messaging over three decades, results provide empirical support for theoretical relationships between the level of green advertising and economic indicators. After providing historical and theoretical context, detailed results are presented for both overall and longitudinal analysis. Limitations and implications for future research are discussed.
机译:这项纵向回顾性案例研究描述了《国家地理》杂志(这是美国的领军人物)在过去的三十年中绿色广告的赞助商,广告类型,框架和信息因素。除了提供更清晰的环境战略消息传递在过去三十年中的情况外,结果还为绿色广告水平与经济指标之间的理论关系提供了经验支持。提供历史和理论背景后,将提供详细的结果,以进行整体和纵向分析。讨论了局限性和对未来研究的意义。

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