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Business Models in Digital Book Publishing: Some Insights from Australia

机译：数字图书出版中的商业模式：来自澳大利亚的一些见解

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This interpretive study of change in Australian book publishing, included a survey of book publishers and the conduct of 14 case studies in five categories of publisher: general trade, academic, professional, specialist and university. This paper reports in detail on the experience on one general trade publisher as it sought to face the challenges of globalization and of organizational and technological change. The major finding was that digitization is indeed, impacting on business models for book publishing, with current models comprising something of a hybrid between the traditional and the innovative. Reflecting the presence in Australia of similar trends and issues that are affecting book publishing around the world, the findings are of relevance both to book publishers and to researchers. The work is original in that relatively little recent academic research has been conducted into book publishing in Australia, particularly as regards the implications of digitization for business models.
机译：这项关于澳大利亚图书出版业变化的解释性研究包括对图书出版商的调查以及在五个类别的出版商中进行的14个案例研究：一般贸易，学术，专业，专家和大学。本文详细报告了一家通用贸易发行商在面对全球化以及组织和技术变革的挑战时的经验。主要发现是，数字化确实影响着图书出版的商业模型，而当前的模型则包含了传统与创新之间的混合体。反映在澳大利亚存在影响世界各地图书出版的类似趋势和问题，这些发现与图书出版商和研究人员都息息相关。这项工作是原创的，因为在澳大利亚，有关图书出版的学术研究相对较少，特别是在数字化对商业模式的影响方面。

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