Study reveals trends in demand for printed marketing products in Poland

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Study reveals trends in demand for printed marketing products in Poland

机译：研究显示波兰对印刷营销产品的需求趋势

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Consumption of graphic paper in Poland this year is once again on the rise compared to the previous year - a sign that the country's printing companies are doing good business. The printers are benefiting primarily from the relocation of production sites from Western and Northern Europe as well as growing demand for printed materials, especially from the EU. The value of print products and services exported from Poland in 2013 rose by 8.8% year-on-year to reach PLN5.34bn(€1.28bn). By contrast, the traditional printing business within the country is experiencing the same trends seen elsewhere, such as in neighbouring Germany. Since the global financial crisis in 2008 and against the backdrop of the increasing digita-lisation of everyday life, companies have become very cautious about how they spend their money. This is particularly true for the marketing sector, according to a study conducted this past summer by the Warsaw-based print management company Paperhat Poland.

机译：与上一年相比，今年波兰的图形纸消费量再次上升-这表明该国的印刷公司表现良好。印刷厂主要受益于西欧和北欧生产基地的搬迁以及对印刷材料（尤其是欧盟）的需求不断增长。 2013年，波兰印刷产品和服务的出口额同比增长8.8％，达到53.4亿兹罗提（合12.8亿欧元）。相比之下，该国的传统印刷业务正在经历其他地区所看到的相同趋势，例如在邻国德国。自2008年全球金融危机以来，在日常生活数字化日益增长的背景下，公司已经变得非常谨慎，如何花钱。总部位于华沙的印刷管理公司Paperhat Poland去年夏天进行的一项研究表明，对于营销部门来说尤其如此。

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《Pulp and Paper》 |2014年第41期|8-8|共1页
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Study reveals trends in demand for printed marketing products in Poland

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