My-music my-self

Luke Greenacre; Lynne Freeman; Jared Filby; Taryn Ostrovsky

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My-music my-self

机译：我的音乐我自己

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Purpose - The purpose of this article is to use an extended model of self to understand the consumption of music and similar entertainment products. Design/methodology/approach - In-depth interviews using experts within the music field were used to penetrate the private worlds of musical theatre enthusiasts. Multiple qualitative analytic techniques were used to explore the different aspects of the self underlying music consumption. Findings - Repeated exposure to musical theatre allowed subjects to refine their consumption of specific performances that reflect the preferred aspect of their extended self. It is found higher order consumption needs are an integral part of the extended self, and form an important basis for consumption decisions. Of particular importance is the reflection of the self that assists others in their consumption choices. Originality/value - Present research widely recognises consumers are seeking more than just "entertainment" when they consume an entertainment product, but struggle to characterise what it is consumers are actually seeking. This research provides this insight through an elaboration of the extended self-model.

机译：目的-本文的目的是使用扩展的自我模型来理解音乐和类似娱乐产品的消费。设计/方法/方法-使用音乐领域内的专家进行的深度采访可渗透音乐剧院发烧友的私人世界。多种定性分析技术被用来探索自我潜在音乐消费的不同方面。调查结果-反复接触音乐剧院可以使受试者优化对特定表演的消费，以反映他们扩展自我的偏好。发现高阶消费需求是扩展自我的组成部分，并且构成消费决策的重要基础。自我的反映尤其重要，它可以帮助他人进行消费选择。独创性/价值-目前的研究广泛地认识到，消费者在消费娱乐产品时不仅在寻求“娱乐”，而且还在努力描述消费者实际追求的特征。这项研究通过阐述扩展的自我模型提供了这种见解。

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来源
《Qualitative Market Research》 |2015年第1期|145-160|共16页
作者
Luke Greenacre; Lynne Freeman; Jared Filby; Taryn Ostrovsky;
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作者单位

School of Marketing, University of Technology Sydney, Sydney, Australia;

School of Marketing, University of Technology Sydney, Sydney, Australia;

Australian Institute of Music, Sydney, Australia;

Australian Institute of Music, Sydney, Australia;

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原文格式 PDF
正文语种 eng
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关键词
Music; Qualitative; Extended; Needs; Self;

机译：音乐;定性的扩展;需求;自;

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专利

1. At the edge of my-self [J] . Alexa Wright Digital creativity . 2003,第3期

机译：在我自己的边缘
2. My-self as my-other, or, How to become a self worth becoming. [D] . Lorkovic, Edvard. 2003

机译：我自己作为他人，或者，如何成为值得成为的自我。

My-music my-self

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