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Framework for understanding misleading information in daily shopping

机译：理解日常购物中误导性信息的框架

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Purpose - The purpose of this paper is to contribute to the understanding of disagreement between companies and consumers with respect to misleading information and to make suggestions as to how the conflict might be resolved Design/methodology/approach - Based on qualitative research methods, the authors discuss possible grounds for controversies with respect to product information and present a possible framework, inspired by the work of Boltanski and Thevenot, for examining these controversies. Findings - An analysis of arguments shows that consumer representatives and companies, not surprisingly, agree on general moral principles as, for instance, the importance of not lying about the product; however they tend to disagree about where the boundaries between acceptable and misleading information should be drawn in practice. The findings point to the fact that the differences might partly be explained by Boltanski and Thevenots' "orders of worth" and that this classification would seem to provide a fruitful tool for identifying the character and basis of differences of opinions regarding whether or not product information is deemed to be misleading and hence form the basis for a new tool in the management toolbox for testing potentially misleading information. Research limitations/implications - The data behind the analysis are limited and retrieved in a Danish environment, for which reason more research should be carried out in order to broaden the perspectives of the research. Practical implications - To reduce controversies the paper proposes a reciprocal recognition of the particular order of worth from which an assessment is made. Originality/value - Qualitative methods, in this case the combination of qualitative interviews combined with an analysis of arguments, shed light on the core problem concerning misleading information.
机译：目的-本文的目的是帮助理解公司和消费者之间关于误导性信息的分歧，并就如何解决冲突提出建议。设计/方法/方法-基于定性研究方法，作者讨论与产品信息有关的争议的可能依据，并提出一个可能的框架，该框架受Boltanski和Thevenot的工作启发，用于审查这些争议。调查结果：对论据的分析表明，毫不奇怪，消费者代表和公司都同意普遍的道德原则，例如，不要说谎该产品的重要性；然而，他们倾向于在实践中在可接受的和误导性的信息之间划定界限。研究结果表明，这种差异可能部分由Boltanski和Thevenots的“价值顺序”来解释，并且这种分类似乎为识别关于产品信息是否存在的观点的特征和差异提供了有效的工具。被认为具有误导性，因此构成了管理工具箱中用于测试潜在误导性信息的新工具的基础。研究的局限性/意义-分析背后的数据是有限的，只能在丹麦环境中检索，因此，应进行更多的研究以拓宽研究的视野。实际意义-为了减少争议，本文提出了对根据其进行评估的特定价值顺序的相互认可。原创性/价值-定性方法，在这种情况下是定性访谈与论证分析的结合，阐明了有关误导性信息的核心问题。

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