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Recovering children's voices in consumer research

机译：在消费者研究中恢复孩子的声音

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Purpose - The purpose of this paper is to explore how children can be empowered in the research process, as active agents and key informants, in matters affecting their consumption. Design/methodology/approach - Insights are drawn from a study that used multiple methods to explore children's everyday food consumption practices. The data set was gathered over a period of two years and included: 23 informant-generated visual diaries; seven online depth interviews; 15 school-based depth interviews; 42 days of school-based mealtime observations; and home-based mealtime observations with four families, each visited on five different occasions. Findings - The paper uncovers how visual diaries can be used in combination with other methods to transform relationships between adults and children in the research encounter. The emergent transformations are organised around three core themes that include: children's authentic voices; multiplex reality; and power and control. It was also found that children were able to express their own interpretations and thoughts about their food consumption practices, rather than solely relying on the adult interpretations of their lives. Originality/value - For scholars and practitioners, the paper offers an approach that provides an opportunity for children to participate in family food decision-making processes. It offers a cautionary tale not just about getting children to talk, but to allow children's voices to be heard in food policy initiatives, as well as in qualitative research and marketing. This poses a challenge to social researchers to think of different ways of engaging children in research.
机译：目的-本文的目的是探索如何在研究过程中以积极的代理人和关键信息提供者的方式授权儿童处理影响他们消费的事情。设计/方法/方法-洞察力来自一项研究，该研究使用多种方法探索儿童的日常食品消费习惯。该数据集是在两年的时间内收集的，其中包括：23个由信息提供者生成的视觉日记；七次在线深度访谈； 15次学校深度访谈； 42天的学校就餐时间观察；以及与四个家庭进行的家庭进餐时间观察，每个家庭都在五个不同的场合进行了访问。调查结果-该论文揭示了如何将视觉日记与其他方法结合使用，以改变研究中成年人与儿童之间的关系。紧急转变围绕三个核心主题进行组织，这些主题包括：儿童的真实声音；多重现实和力量与控制。还发现，儿童能够表达自己对食物消费习惯的理解和想法，而不是仅仅依靠成年人对生活的理解。原创性/价值-对于学者和从业者，本文提供了一种方法，为儿童提供了参与家庭食品决策过程的机会。它提供了一个警告性的故事，不仅涉及让孩子说话，而且还允许在食品政策倡议以及定性研究和营销中听到孩子的声音。这给社会研究人员提出了挑战，要求他们思考让孩子参与研究的不同方式。

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