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'I know exactly who they are': Radio presenters' conceptions of audience

机译:“我确切地知道他们是谁”:广播节目主持人的观众观

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摘要

Since Horton and Wohl's recognition of the para-social relationship, there has been an interest in understanding the relationship between presenters and audiences beyond commodification models. But while the relationship has long been named, little is understood about the process from 'inside' the presenter experience: what audiences mean to presenters, how the relationship is constructed and becomes real in the absence of face-to-face contact when, for the most part, the presenter can only know the audience as an abstraction or a projection. This article will explore the way Australian Broadcasting Corporation (ABC) talk radio presenters construct their audience as a dialogue partner, and the way that the on-air self is managed, in line with the corporate expectations of their employer, to achieve the appropriate symbolic indicators of friendship, sympathy, companionship, disclosure and intimacy. The findings are based on interviews with leading ABC radio presenters.
机译:自从霍顿和沃尔(Horton and Wohl)对超社会关系的认识以来,人们对除了商品化模型之外的演示者和受众之间的关系有了兴趣。但是,尽管这种关系早已被命名,但是从演示者体验的“内部”过程中了解的很少:听众对演示者的意义,在没有面对面接触的情况下,这种关系是如何构建和变为现实的。在大多数情况下,演示者只能以抽象或投影的形式了解观众。本文将探讨澳大利亚广播公司(ABC)脱口秀节目主持人如何将其受众构造为对话伙伴,以及如何根据其雇主的公司期望来管理直播自我,以实现适当的象征意义。友谊,同情,陪伴,公开和亲密关系的指标。调查结果基于对ABC广播主持人的采访。

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